Soy milk cheaper than whole milk

On a recent shopping trip, to of all places, walmart, I discovered a surprising thing. A half gallon of soy milk was about 2.40 and a half gallon of whole milk was about 2.60. The brand in question was the "Great Value" generic, but still this is a troubling symptom of something. How can a cow cost more to make this tasty beverage than an intensive factory process with soy plant grinding and filtration. Maybe it really should cost more, but of course there is more demand and supply of cow milk to keep the prices down, yet a gallon of cow milk is over $4 in many places. See the USDA for a price chart. What does this all mean? Is it a sign of the apocalypse? I'm not sure, but I'm drinking some chocolate soy milk right now and it's pretty tasty.

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